IJS enters Whole Foods in Orlando

Whole Foods Market
Phillips Crossing
Orlando, FL 32819

Beginning June 25, Whole Foods Market will open their new 50,000 square foot store in Orlando, Florida, which you will be able to purchase Island Joes Gourmet Coffee.

"We are very excited about this opportunity," stated Joe Wells, co-founder and coffee roaster at Island Joe's Coffee located in old town Key West, Florida. "We are also happy Whole Foods will be offering demos of our coffee at their Orlando store, which will give their customers the chance to taste our coffee, plus the demo specialist will have free coffee samples for customers to take home. We really like to give the free samples to coffee lovers to take home, as this give them a chance to test our coffee in their normal coffee drinking environment, which we feel is a relaxing time for the consumer, thus they get the opportunity to fully explore our gourmet coffee and espresso blends. We also have many customers in the Orlando area, who normally order our coffee online, so now they can drop by Whole Foods Market and pick up a bag of Island Joe's Gourmet Coffee Beans without having to wait or pay for shipping."

"Whole Foods Market was founded in Austin, Texas, when four local businesspeople decided the natural foods industry was ready for a supermarket format. Our founders were John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. The original Whole Foods Market opened in 1980 with a staff of only 19 people. It was an immediate success. At the time, there were less than half a dozen natural food supermarkets in the United States. We have grown by leaps and bounds since our first store opened." (www.wholefoodsmarket.com)

Whole Foods will be offering Beemers Breakfast Blend (91 out of 100), Misty Mornings (low acidic and rated 88 out of 100), Smuggler's Brew (88 out of 100), Deep Blue (French roasted gourmet coffee with no bitter aftertaste) and their specialty based 90 Mile Stretch Espresso (90 out of 100).

In Review - The IJS coffee roasting company, which was founded at a gas station in the Florida Keys, has become one of the highest rated coffee roasting companies in the state of Florda, with several gourmet coffee and espresso blends rating in the top 5% in the world (coffeereview.com) and since their humble beginning, their online customer base expands the globe with customers in China, England, Canada, :Puerto Rico, Chile and all across the U.S., including Seattle. The Wells family lives by their motto - "Born out of Necessity & Crafted with Passion - The Proof is in the Cup."

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IJS enters Whole Foods in Orlando